Coinciding with the Habitat Fair in Valencia 2019, the designer furniture brand held, yesterday, an exclusive event within its new factory, which was attended by a broad range of VIP's within the world of design, media and culture.
Since it was founded in 2009, Vondom has achieved an unprecedented success, which has led the company to collaborate with designer gurus, such as Javier Mariscal or the Italian designer Stefano Giovannoni, and achieving prompt internationalization, currently opening flagship stores in New York, Los Angeles, Miami and Shanghai, and more than a dozen showrooms around the world.
The reason for this event was the pre-inauguration of its new headquarters, located in Beneixida, 40 minutes from Valencia. 64,000m2 that has the most advanced production technology, 3 showrooms and 150 workers, dedicated by and for design. We were the first to get the opportunity to get to visit the factory and one of it´s new showroom’s.
The biggest surprise of the evening was the presentation attended by its designers Ramón Esteve and Eugeni Quitllet. An inspirational video linked to an interview in which we reviewed the brands 10 years in the industry In addition, we presented Vondom Revolution ,a sustainable commitment based on the creation of collections through recycled plastics from the sea, in order to build a better future.
All details were carefully taken care of, from the lighting, through to the live music, and to an exclusive cocktail dinner. The perfect combination that guests enjoyed, a festive and warm atmosphere.
In Vondom they know that growing at the forefront of the designer furniture sector is not easy, with this event the brand wanted to thank its collaborators for their efforts, and above all ,make them participates of a new milestone in the company´s expansion. In other words, it was a welcoming experience, which has been the perfect opportunity to mix the brand roots with all the new challenges it faces.
Photos & Video by Alfonso Calza