In 2003, José Manuel Ferrero founded estudi{H}ac to give life to all the ideas that appeared unceasingly in his head and in just 16 years he has turned his design workshop into a national and international reference. The passion he puts into his work is evident from the very beginning. Discreet, cultured, elegant and immensely creative, for Ferrero design is a way of life that keeps the mind fully active in terms of creativity.
We could say that the British term “bespoke” is the dogma that governs each of the Valencian businessman’s designs, as he creates pieces and elements tailored to each project.
“DESIGN FOR VISIONARY CUSTOMERS LOOKING FOR TAILORED ELEGANCE”
Who really are you?
_I’m a Valencian designer who is thoughtful, observant, restless,
emotional and an explorer.
What do you think of when you hear the word plastic?
_A large door of opportunity to be creative using new shapes
and textures.
Which is your favorite color?
_English Green.
Which Vondom item from another designer would you put in your home?
_Without a doubt various designs of “Rosinantes” by Eero Aarnio, another great iconic design by Eero that means I can chill out and play with Mr. Paul ( the baby of the house).
What do you prefer, classic or science fiction movies?
_Either as long as there is a good plot and it helps me to unwind. Sometimes I can be inspired by a new idea at the same time.
Do you have any fetish object?
_The letter H, which I have collected over many years and is a collection which is continuing to grow with the help of my friends. Also Oxford shoes and socks with coloured motifs and patterns.
What was the last thing you bought?
_An H to add to my collection which I found this week in a curiosity shop with my friends.
Do you believe in perfection?
_In perfection, no. However I believe in taking care and giving attention to detail. Perfection may come in time as you look again and modify details.
Do you have any fixation or quirky habit?
_I lock the car several times but still check it’s locked by trying the door.
What do you do when you are not designing?
_Enjoy Mr. Paul and my family.
